What makes AW Cycles stand out
For over three decades, AW Cycles has built its reputation in Reading and the surrounding Berkshire area not just as a bike retailer, but as a full-service cycling hub. From the wealth of bike types on offer to their in-house workshop, what really differentiates them is their combination of product depth, local expertise and service commitment. They don’t simply sell bikes—they support riders. With over 25 years of experience, they have become one of the most respected independent cycle shops in the country.
What sets them apart includes:
• A large, varied showroom offering hundreds of bikes at any given time.
• An online store with delivery and returns support—making their reach wider than just their physical location.
• A workshop service and genuine local presence (in-store test rides, expert staff) that many pure online retailers simply don’t provide.
In short, if you’re comparing bike retailers or specialist cycle shops, AW Cycles differentiates itself by marrying a full physical store experience with an online presence, backed by decades of local credibility.
What you can find on the AW Cycles website
When you browse their website you’ll find a broad and well-organised selection of categories—catering for casual riders, commuters, serious mountain or road cyclists, children, and even second-hand bikes. Among the key areas:
• Electric Bikes – A significant focus: the site highlights the appeal of e-bikes for commuting, leisure and less physically demanding rides.
• Mountain Bikes – From hardtails to full suspension models, they offer a range for trail and off-road cycling.
• Road Bikes – Performance bikes, commuter-road hybrids, cyclocross, and more.
• Hybrid, Folding, Kids, Leisure Bikes – For everyday use, commuting, or family rides.
• Pre-Loved / Second-Hand Bikes – For riders seeking value, they refurbish and offer used bikes at lower cost.
• Accessories, Clothing, Components – Beyond just bikes: there’s a full ecosystem of gear and support services.
• Workshop & Servicing – Bookable bike servicing, repairs and adjustments—again reinforcing their service orientation.
An additional plus: the website emphasises free UK delivery for orders over £25, no-hassle returns, and the ability to handle more specialised enquiries. So when you visit the site of AW Cycles, you’ll find more than just a product listing: a full range, from entry level to high-end bikes, backed by local showroom and workshop support.
How AW Cycles differs from other brands
There are many bike shops and online retailers, but a few key ways in which AW Cycles distinguishes itself:
- Local, independent expertise – Unlike big chain stores or purely online platforms, AW Cycles combines decades of experience, physical showroom space, and in-store service.
- Wide breadth of bike types – From children’s bikes through to high-end e-MTBs and performance road bikes, they cover almost all needs, whereas some retailers specialise only in one segment.
- Integration of online + physical service – Some shops may just sell online or have a showroom, but AW Cycles offers both, including online ordering with delivery and in-store support (fitting, workshop). This hybrid model gives flexibility.
- Pre-owned bike offering – The fact they refurbish and sell pre-loved bikes adds an extra value dimension. Many retailers focus strictly on new product lines.
- Personal service and community orientation – The reviews and store descriptions highlight a friendly, knowledgeable team, local community rides/events, and a genuine workshop culture. That differentiates them from large impersonal chains.
- Transparent support and returns – The website emphasises “no fuss” returns, and clear delivery terms, which gives confidence to buyers (especially online).
In essence: if you’re buying a bike and want more than just the product—but also service, support, and local presence—then AW Cycles offers something many generic retailers don’t.
Conclusion
When you’re looking for a reliable bike dealer that goes beyond simply selling you a machine, AW Cycles stands out due to its combination of product breadth, service depth, and local expertise. Whether you’re a first-time commuter, a child getting into biking, or a seasoned rider seeking a performance machine, their site and in-store offering provide serious options. If you’re comparing bike shops or considering an online purchase, AW Cycles is well worth exploring—as they deliver more than bikes, they deliver support and a cycling community.
