A network of family-run hotels with heart
Akzent Hotels stand for more than just overnight stays – they embody genuine hospitality, lived regionality and individual stays throughout Germany and parts of Austria. The hotel cooperation was founded in 1989 and now unites over 90 privately-run hotels. Unlike anonymous chain hotels, Akzent properties are characterized by a personal atmosphere and direct contact with the hosts. Each property reflects the history, culture, and culinary identity of its respective region. Guests can rely on being not only warmly welcomed but also surprised with an authentic experience.
Diversity of locations – from the Wadden Sea to the Alps
The brand’s hotels can be found throughout Germany: In vibrant cities like Hanover, Dortmund, or Leipzig, as well as in rural areas like Allgäu, Harz, or Lüneburg Heath. This wide range makes Akzent Hotels a reliable companion for different types of travel – whether for a romantic weekend getaway, a spa vacation, a business trip, or an active hiking week. The location of many hotels near national parks, lakes, or historic town centers creates ideal conditions for relaxation, culture, and nature enjoyment alike.

What guests can expect on the website
On the brand’s website, visitors will find a structured, clear booking system with extensive information about each hotel. In addition to details about rooms, amenities, and prices, there are also reviews, photos, and availability. Particularly helpful is the search function, which allows travelers to filter based on specific criteria such as location, offers, or included services. The website also regularly presents seasonal arrangements, culinary specials, and themed weeks. For those deciding last-minute, there are also last-minute offers – ideal for spontaneous weekend trips or business travel. The website not only serves as a booking platform but also as a source of inspiration for new travel ideas within Germany.
Individual offers for every occasion
The hotels cater to various target groups with tailored packages. For couples, there are romantic cuddle days with candlelight dinners and wellness, while families find child-friendly accommodations with playgrounds, recreational activities, and spacious rooms. Business travelers benefit from quiet workspaces, free Wi-Fi access, conference rooms, and convenient locations. Many properties also offer conference packages, group discounts for bus tours, and event packages for weddings, birthdays, or corporate events.
Regional cuisine – seasonal and sustainable
The culinary concepts within Akzent Hotels are characterized by regionality and freshness. Many hotels focus on partnerships with regional producers, butchers, and winemakers. This results in menus that are not only seasonally adapted, but also reflect the culinary specialties of the respective region. Guests enjoy homemade specialties such as game dishes from local forests, fish from regional lakes, or fruit from local orchards. The breakfast buffets often feature organic products and freshly baked rolls from the village bakery.
What sets Akzent Hotels apart from other brands
The biggest difference from classic hotel chains lies in the structure: Each Akzent Hotel is independently managed, which means that the character of the property is shaped by the personality of the hosts. There is no standardized interior, no interchangeable menus, and no uniformity – instead, guests experience something new in each property without having to sacrifice quality and comfort. The hotel cooperation still ensures common quality standards, training, and central booking systems. This combination of individuality and reliability makes the brand unique.

Sustainability and responsibility as a matter of course
Many hotels within the group actively engage in sustainable practices – whether through the use of renewable energy, plastic reduction, regional purchasing strategies, or waste reduction measures. Awareness of social responsibility is also prominent: Some properties collaborate with social institutions, train young people from disadvantaged backgrounds, or support local cultural projects. Akzent Hotels consider themselves not just hosts, but part of their surroundings.
Loyalty pays off – bonus programs for regular guests
To give something back to guests who book regularly, the hotel group offers attractive loyalty programs. With the Akzent loyalty card, guests receive an instant discount on every direct booking. Additionally, there is a bonus system where stays can be collected and redeemed for rewards or free nights. For frequent travelers, a worthwhile benefit that also encourages direct booking via the website – without detours through third-party portals.
Conclusion: Personal, regional, reliable
Akzent Hotels stand for personal care, authentic stays, and living regionalism. Whether in a metropolis or in the countryside – each hotel has its own history, but all share a high standard of hospitality, quality, and customer satisfaction. Those looking for accommodations with soul, offering more than just a place to sleep, will find in Akzent Hotels a reliable and friendly partner for all types of travel.
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